BASF Interactive Suitcase
A Modern Way to Showcase Materials
The Interactive Suitcase was a rapid-turnaround, one-of-a-kind solution for BASF, designed to captivate and inform designers about different materials through an engaging, “magical” backlighting experience. Despite minimal user testing due to tight deadlines, this project demonstrates how I balanced hands-on design/build responsibilities with core product management functions, including leading a small cross-functional team.
My Role (Project Lead + Product Management + Execution)
Concept & Requirements Definition
Set the project vision by translating BASF’s goals (portability, surprise-and-delight factor, and durable construction) into actionable requirements.
Established timelines, budgets, and deliverables, ensuring alignment with the client’s event schedule.
Cross-Functional Coordination
Led the 2-person team, managing collaboration with an electronics engineer who handled circuit design.
Oversaw the entire project lifecycle—from concept sketches and industrial design to microcontroller programming and fabrication—ensuring all elements integrated seamlessly.
Rapid Prototyping & Fabrication
Built quick prototypes and models to validate fit, finish, and user interaction under a compressed schedule.
Wrote code for the microcontroller for backlighting and touch responsiveness, ensuring reliability and an engaging end-user experience.
Delivery & Impact
Produced the final suitcase on time and on budget, meeting the client’s event deadlines.
Exceeded expectations, leading to follow-on orders for additional units to be used at industry shows and in the field.
