Large-Scale Interactive Installations
Immersive Experiences for Public Spaces
Over several projects, my studio designed and delivered large-scale interactive installations for malls, public events, and corporate activations. Each installation combined art, technology, and user engagement to transform everyday spaces into memorable experiences. Despite tight timelines and unique environmental constraints, these projects exemplify my ability to conceptualize immersive user interactions, manage complex builds, and deliver high-impact outcomes.
My Role (Interaction Lead + Product Management)
Concept & Requirement Definition
Partnered with clients and venue stakeholders to set each project’s scope, from interactive lighting to gamified sculptures.
Cross-Functional Coordination
Guided fabricators, electronics specialists, and designers in bringing large-scale installations to life on time and within budget.
User Engagement Strategy
Focused on creating dynamic, hands-on elements (touch-sensitive piano keys, interactive lighting sequences) that increased dwell time and immersion.
Iterative Problem-Solving
Balanced creativity with feasibility—testing prototypes for safety, aesthetics, and reliability under public usage.
Select Projects
Phone Booths Reimagined
Key Feature: “Breathing Lights” that change color gradually and avoid culturally sensitive hues.
Outcome: Increased nighttime foot traffic and extended dwell times through a hypnotic glow.
Melted Piano
Key Feature: A step-sensitive, three-octave piano sculpture inviting visitors to step or jump on keys to create musical notes.
Outcome: Encouraged onlookers to linger, rewarded them with shifting light patterns, and boosted overall visual interest.
Word Music
Key Feature: A large seating sculpture enhanced with thousands of interconnected LEDs running random animation modes.
Outcome: Encouraged onlookers to linger, rewarded them with shifting light patterns, and boosted overall visual interest.
Giant Snow Globe
Key Feature: A walk-in snow globe with a slide ending in a ball pit, plus a dichroic material tree that reflects different colors by day and night.
Outcome: Became a centerpiece at XinTianDi Mall, drawing crowds and creating a novel holiday attraction.
Chinese New Year Rooster
Key Feature: A generative animation on a giant rooster’s face, plus an interactive hopscotch game that triggers special light shows upon completion.
Outcome: A festive, playful experience combining cultural celebration with modern interactive elements.
Results & Impact
Memorable Brand Experiences
Each installation turned a standard venue into a destination, driving increased foot traffic and social media sharing.
Technical & Artistic Innovation
Combined electronics, lighting design, and user-centric interactions to spark curiosity and delight.
Leadership & Collaboration
Oversaw creative direction and managed diverse teams under tight deadlines, ensuring safety, quality, and on-time delivery.
By synthesizing creativity, engineering, and user engagement, these large-scale installations demonstrate my ability to lead complex projects that amplify brand presence and transform public spaces into immersive experiences.